Seven months later, the Bundesliga officially sanctioned jersey sponsorship. On March 23, 1973, the team made its debut against Schalke in its new uniforms with the team’s new crest in the middle of the jersey. With opportunity to generate revenue from Jägermeister and support the club’s performance, team members voted to change the official team crest to the Jägermeister reindeer and Christian cross. The red lion is said to date to 12th century Duke Henry the Lion, who rules the city and in which erected the Cathedral of St. It adopted the yellow and blue colors of the independent duchy of Braunschweig, established by the Congress of Vienna in 1815. The Eintracht Braunschweig football club had been founded in 1895. There was the rule, however, regarding club crests that permitted the wearing of official crests similar in appearance to corporate logos. The club first applied to the German football association for permission to wear the Jägermeister logo and were denied. Mast saw the jersey front as the canvas on which to reach this television audience and approached local club Eintracht Braunschweig. The brand had previously advertised in motor sports, and Günter was seeking new ways to advertise the company’s signature product. Curt Mast’s nephew Günter saw individuals from across German social and economic demographics excited about soccer, gathering around televisions to watch it. It was the first to be broadcast in color, and West Germany had a good team that made it to the semi-finals. The 1970 World Cup attracted a great deal of attention in Germany. The founder’s son, Curt Mast, introduced Jägermeister in 1935 to a Germany brimming with national pride. The liquor is manufactured by the Mast-Jägermeister company, founded in 1878 in Wolfenbüttel. First was Eintracht Braunschweig and Jägermeister. Let us look at Europe’s first appearances of sponsorships on jersey fronts. The 45-minute television half does not explain the devotion of European fans to team and jersey in spite of the widespread commercial sale of the jersey fronts. What I am after is the content of this difference. pro-sports, the introduction of jersey sponsorships not withstanding. The problem with that argument is that fan loyalty and passion in European football exceeds that in U.S. Therefore, the argument goes, soccer and basketball is apples and oranges.īut the argument here against NBA jersey sponsorship is based on a fear that the advertisements will desecrate the game jersey’s sacred role as totem of team identification and fan loyalty. Many want to see soccer jersey advertisements as necessitated by the absence of revenue generating commercial breaks during the uninterrupted 45-minute halves. We see David Stern laughing maniacally on the morning of July 30, sloshing his civet coffee, as he reads in the Journal that General Motors has agreed to pay Premier League football club Manchester United $559 million to advertise on its jerseys for seven years. The NBA knows itself to be a stronger international brand than FIBA, and wants the deals commanded by top football clubs in England, Germany, Spain, and Italy.
THE ELYSIAN FIELD THE LAST STAR PROFESSIONAL
Since 2006, the League has sold jersey sponsorship on its WNBA jerseys in a style similar to European professional basketball teams.
Paul and many in this Uni Watch community have been active and outspoken critics of the NBA’s decision.
On July 19, the NBA confirmed its intention to market game jersey sponsorships as a shoulder patch. This was the first time a European football team sold sponsorship on the front of its jersey. The company’s headquarters are 11-miles south of the team’s home stadium. Fußball-Bundesliga.) The players are wearing the team jersey featuring the club crest, changed that year to resemble the brand logo of Jägermeister, the kräuterlikör made by distillery Mast-Jägermeister SE. (The team has since been relegated, and plays in the 2. The photograph above is of Bundesliga Eintracht Braunschweig players in 1973. “The Hubertushirschen of NBA Jersey Sponsorship”
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